This coming weekend, The Great GoogaMooga Festival is taking place in Brooklyn, and apart from a really awful name, it’s your standard food-festival fare. There will be food, drink, and live music. Really nothing to write home about. Except the New York Times wrote home about it. The festival features The Roots and a Van Halen tribute band, among others, while also focusing on food and celebrity chefs. But NYT’s coverage of it is just upsetting.

As Gawker points out, either NYT or the foodie scene in Brooklyn (and maybe both) have indeed jumped the shark. Want evidence? One participating chef told the NYT, “I think everybody and their brother knows that food is the new rock ‘n’ roll.” This man doesn’t seem to understand what rock ‘n’ roll means. He continued, “people collect tastes like they’re records,” and everyone in the world groaned at once.

The Times continues, “It can’t be an accident that many of these places and personalities resonate with fresh-out-of-college food hunters who seek transcendence through a Korean taco just as their Generation X forebears once sought it through the Smiths, Run-D.M.C. or Fugazi.” If real life is not like Fugazi, than food is definitely not like Fugazi. And that feeling you have in the pit of your stomach right now? That’s disappointment.

We love food. A lot. In fact, we even write a website about food. But this? This is just silly. Are people going to start saving all of their restaurant receipts? Asking for signed menus? Shouting “ONE MORE COURSE! ONE MORE COURSE!” and cheering when the plates come out? No. Food is food, and rock ‘n’ roll is rock ‘n’ roll. Plus, everyone knows rock ‘n’ roll is dead anyway.

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