You can do more than sniff them now. It’s finally okay to get intimate with your magazine ads. Welch’s Grape Juice is launching a new lickable ad campaign, powered by Bala Cynwyd-based advertising company First Flavor, who have just introduced new Peel ‘n Taste® flavor strips. These tasty samples are dissolving taste strips based on the same technology as Listerine breath strips. The ad debuted on the February 18th issue of People Magazine, and while Welch’s is very excited about their campaign, a customer asked to taste the ad has replied, “No. That’s nasty.”
MyFoxPhilly: Local Company Maps Bold New Directions In Weird And Gross