Times cannot be easy for the Zagat folks these days: Seems like everywhere you turn, there’s some new (or old) web startup that is dying to publish YOUR opinions about YOUR favorite restuarants! (Note: Enthusiasm added soley for the purposes of pantomime.) Perhaps to combat the online surge, right now Zagat is going straight up old-school with the direct mail piece you see above — and wouldn’t you know it, Mama Phoodie was among the chosen people. (Spoiler alert: Mom likes Hot Potato, Ida Mae’s, loved the new menu at Johnny Brenda’s and was a big fan of Deuce as of two or three chefs ago.) But will all the direct mail-ees mail back and produce a lil’ red brick as authoritative as the one of years past? I guess we’ll have to wait and see. Luckily, we know someone who’s getting a free copy. HI MOM!
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