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Coors Banquet: Worth A Damn?

banquet Seeing Coors Banquet on the beer menu at National Mechanics recently, we were like ‘Banquet’? WTF? Did Coors team up with Bloc Party or something? Turns out it’s a retro repackaging of the first-known Coors. We’re talking pre-Coors Light. We’re talking your grandpa’s Coors, once known as “Coors Original.” So never mind that for the same three bucks at National Mechanics you can get a pint of Kenzinger — we tried the Banquet. It’s not bad … if you like cheap American beer and don’t mind supporting the Republican-loving Coors empire. It’s cute can of swill with old-school stylings and not much else. So imagine our gentle shock when we read that it’s the only “full-calorie, mainstream, premium-priced beer” that’s posted a sales increase in like forever. Which means this silly little repackaging scheme is WORKING. And not just for the morbidly Banquet-curious like us. Unpretentious beer drinkers (read: old men) are actually reaching for this beer over popular favorites like Miller Lite and Bud Light. So what’s it all mean? A) Everything old truly is new again. B) You can sell people anything.

2 Responses to “Coors Banquet: Worth A Damn?”


  1. 1 Roger Apr 1st, 2008 at 11:01 am

    Coors Banquet has been brewed with the same quality ingredients since 1873 in Golden Colorado. It uses Rocky Mountain Water and 2 row High Country Moravian Barely.

  2. 2 Wink Apr 13th, 2008 at 6:23 am

    Coors Banquet is a flavorful, retro beer. I’m glad it’s doing well. Come on, how about you write a sincere review on Pabst? That would be bold.

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