Now, we love — and I mean really love — all things Wawa. Whether we’re talking iced tea or Maryland crab chowder or even our newly beloved whole wheat cheese shorti, the Wawa brand is all but a part of our DNA. But seeing this WaWaWater stuff, an obvious play for the VitaminWater market, on the racks is kind of like seeing your mom show up at family reunion dressed head to toe in American Apparel. It just ain’t right. I mean, you didn’t even bother to change the names from the original VW brands: “Power,” “Immunity,” and so on. Maybe in the future, we’ll all laugh about it; but for now, Wawa Water hurts my soul. You are better than this, Wawa. And I refuse to put vodka in anything that comes from you unless it’s your fake slurpees.
potatoe
Hear hear, though additionally the Wawa energy drink “Mach W”–yes really–goes nicely with a handle of Cossack.
Prior to this, do you remember Wawa’s brief foray into the energy water market?
Not Vitamin Water. More like Propel. With added energy.
I saw it for about a month. Then never again.