While we weren’t looking, one of our local food celebrities just put Philly food writing on the map in a big way.

Local Wine Beast Keith Wallace, Founder of The Wine School of Philadelphia, has been tapped by none other than The Daily Beast to be their go-to-guy for all things grapey. His first foray into the jungle is a piece about the overpricing of Cabernet, to which we couldn’t agree more.

For those not in the know, The Daily Beast is a website published by Tina Brown, the former editor of The New Yorker and Vanity Fair. As one of the most popular stops on the web, with a monthly readership of over 1.5 million people, there’s gonna be lots of eyes on Philly’s Wine Trust.

“The chance to write a column for The Daily Beast is an incredible honor,” says Keith. “Especially since Tina killed a short story of mine when she was the editor of The New Yorker.” Keith has written for Wine & Spirits Quarterly, Dining Out Magazine, and Philadelphia Style. Good on you, Mr. Wallace.

 The Wine School of Philadelphia, winner of a Best Of Philly 2009 award, is now featuring an accelerated program launching in August, for those in a rush to become professional drunks. Check it out here, but there are only 2 seats left.

Our very own Collin Flatt studies under the tutelage of Keith Wallace, and is already planning his attack on the throne by way of Hemlock. In the immortal words of Socrates: “I drank what?”