Yesterday, the cheese display at the Superfresh at 10th and South spontaneously combusted. The unfortunate fromage met their proverbial match(stick) through a short circuit in the cheese case that started an electrical fire. According to one local message board post we read, the Whole Foods next door benefited from the Superfresh fondu with extra business and a few unusual questions for the upscale grocer: “Where is your Pepsi?” and “Where is your bread?” were among one employee’s favorites. The Superfresh should be back in business after a visit from the health inspector later today, but it seems Whole Foods will poach on their clientele and line their pockets with SuperFresh cheese till then.