Proving that, now more than ever, tequila is the new vodka (meaning that tequila is the new status liquor, finally conferring the douche status onto the bev that comes with bottle service), Michael Imperioli has become the new brand ambassador for 1800 Tequila. And Imperioli’s TV spots try and poke fun at that same Kade-ian image of tequila, while somehow invoking them in their own right. I mean, what kind of person kicks a bottle of Patron off the table? Freakin’ animals over here.