Minneapolis-based Target has just announced that they’re going to start selling produce, fresh meat, and baked goods at 30 of their stores in the Philadelphia area. The P-Fresh or SuperTarget brands follow in the footsteps of other big-box stores such as the Wal*Mart Superstore and the failed K-Mart Foods to offer one-stop shopping (new genre: hyperstore). Apparently, the prices will be competitive with general grocery stores (petite sirlion, for example, is $5.99/lb on sale).

Kathryn Tesija, Target’s Executive Vice President of Merchandising, was quoted in BNET Today, “Even while we’re experiencing price deflation on some food items, the grocery category continues to see positive comps overall, benefiting from increased space and emphasis in our general merchandise stores and continued development of new products in our own brands, which now account for more than 20 percent of our food sales… We intend to incorporate this expanded food offering into a substantial portion of our chain over the next three years, dramatically improving our ability to deliver the convenience of a one-stop shopping experience for our guests.” Target brand ground beef, anyone?