The folks at Art in the Age of Mechanical Reproduction sure do love them some alchemical Americana. Hot on the heels of AITA’s wildly successful ROOT concoction comes SNAP, a distilled spirit based on the traditional Pennsylvania Dutch recipe for lebkuchen, or ginger snap. SNAP distinguishes itself from other ginger-flavored booze brands on the market by using fresh ginger and sweetening the 80-proof stuff with real blackstrap molasses, and rounding out the earthy, warm flavor with clove, brown sugar, cinnamon, nutmeg, vanilla, and rooibos tea. Originally set to hit state stores early this month, SNAP was shipped a couple weeks ago, which is impressive since awesome things almost never reach our grubby paws on time, much less ahead of schedule. To celebrate the official launch, AITA plans to colonize your local PLCB outposts with some custom, decidedly non-mechanically produced bottle displays, which you can get a sneak peak at here.

Visit AITA’s website to watch a cute video all about SNAP, and of course check out their recommended mixin’s. Invite us over on some sweaty Sunday afternoon for a jug of Haymaker’s Punch, and we’ll love you forever. Promise.