Rita’s PB&J Flavored Water Ice Has Us All Weirded Out

When we needed an icy, refreshing treat last week in the middle of a 90-degree afternoon, we (as many Philadelphians do) headed to the nearest Rita’s Water Ice. When we arrived and scoped out the flavor board, we saw “Peanut Butter & Jelly” listed among favorites like Mango and Root Beer (The PB&J flavor was offered from May 4 – May 27, so if you haven’t tried one, you chance is gone for now). We, being quite sweaty and in an adventurous mood, thought “why not?” and ordered one.

The water ice was a pinkish-reddish color, which we did not expect. And one the first taste, tasted mostly of jelly. But then came the peanut butter, and finally, oddly enough, came the taste of bread. The Rita’s scientists were right, it really did taste exactly like a PB&J, but with the texture of a water ice. If you are sitting there thinking, “I don’t know how I feel about that,” then you know how we felt. For one, it cashed in on its guarantee of tasting just like a PB&J. So, on that front, well done Rita’s. But the more we thought about it, it felt very unnatural. Like green ketchup or … well … purple ketchup, it just didn’t feel right, knowing some kind of mad scientist mojo was involved in what we were eating.

But all of that thinking aside, we can’t deny that it was oddly good and weirdly addicting. We can’t wait to feel weird about what they come up with next.

[Image via @RitasItalianIce]


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